Programme Snapshot
Hells Gate:
Lesson Focus and sequence:
Introduction and lecture- History of Hells Gate and it's place in the tourism industry from a local, national and international perspective. Introduction into marketing and branding, including environmental sustainability issues.
Guided Tour:
Exploration of unique valley plus tourism aspects on a Global, National and Local scale. Interpretation values, cultural tourism interface, (USP) Unique Selling Points, competitive pressures and much more is explained. Lecture also examines tourism as a vocation for the future.
Tourism Development/Cultural Process
Topic: A Cultural Process
Setting: Local (Rotorua)
Focusing Questions:
What are the elements and interactions involved in Tourism development?
Why are local spatial variations found in Tourism development?
How has Tourism development affected the distribution of phenomena in Rotorua?
How does Tourism development operate in Rotorua?
What factors have bought about changes in Tourism development in Rotorua?
How does Tourism development encourage concentration or promote dispersal?
Programme Snapshot:
Hells Gate:
Lesson Focus and sequence:
Introduction and lecture- History of Hells Gate and it's place in the tourism industry from a local, national and international perspective. Introduction into marketing and branding, including environmental sustainability issues.
Guided Tour:
Exploration of unique valley plus tourism aspects on a Global, National and Local scale.
Marketing & branding, (USP) Unique Selling Points, competitive pressures and much more is explained. A closer look at the spa industry, past present and future.
